From brand strategy and customer engagement to sales execution, forecasting and business planning.
AI can help pharma teams do more than save time. It can help them make better decisions, serve customers more meaningfully, personalise engagement at scale and identify new opportunities for business growth.
NextPlan AI in Action is a one-day, hands-on workshop that explores practical AI applications across pharma business functions. Participants learn where AI can help, how to ask better questions, write effective prompts, and assess and apply the responses.
- PROGRAM BENEFIT
- WHO WILL BENEFIT
- PROGRAM METHODOLOGY
- AI basics and business applications: Understand key AI concepts through practical examples relevant to pharma.
- Develop sharper strategies and brand plans: Analyse markets, understand customer needs, identify growth opportunities and challenge existing assumptions.
- Help doctors succeed: Explore how AI can help doctors improve their practice, access relevant knowledge and enhance patient services.
- Personalise engagement at scale: Tailor scientific communication and customer support to different specialties, needs and preferences.
- Create stronger brand differentiation: Explore AI-enabled services and customer experiences that deliver meaningful value beyond conventional promotion.
- Improve sales execution: Identify performance gaps, prioritise opportunities, sharpen sales reviews and determine the next-best actions for doctors and territories.
- Strengthen forecasting and business planning: Analyse demand, test forecast assumptions, identify risks and track plans against actual performance.
- Create communication faster, with less agency dependence: Develop campaign ideas, content, presentations and communication materials while reducing reliance on agencies for routine work.
- Improve everyday productivity: Use AI to analyse information, summarise documents, prepare reports, SOPs, meeting notes and conversation guides, and save time on routine tasks.
- BU Heads and business leaders — Business planning, growth opportunities and performance reviews.
- Marketing and brand teams — Customer insights, brand strategy, communication and differentiation.
- Sales leaders and field managers — Territory performance, opportunity prioritisation and action planning.
- SFE, analytics and business planning teams — Trend analysis, reporting, performance reviews and forecasting.
- Production, supply-chain and support teams — Demand planning, information analysis, reporting and coordination across functions.
A one-day, hands-on workshop combining:
- AI basics and business applications: Understand key AI concepts through practical examples relevant to pharma.
- Real-life business cases: Explore applications across marketing, sales, customer service, manufacturing, supply chain and R&D.
- Hands-on exercises: Practise using prompts for brand communication and monthly sales performance reviews.
- Business application discussions: Identify opportunities to apply AI to participants' own roles and business challenges, including ways to help doctors and create greater customer value.
A Practical Approach to AI
- Start with a real business problem or opportunity.
- Ask AI the right questions.
- Assess the answers and decide how to use them.
The focus is on business value, not technology for its own sake. Human judgement, data verification and appropriate medical, regulatory and compliance reviews remain essential.
