Key Account Management Training
“Effective key account management is the ability to align business objectives with customer needs.”

In today’s competitive and customer-centric business landscape, key account management is crucial for building strong client relationships and driving revenue growth. NextPlan’ s Key Account Management training program enables participants to explore various aspects of KAM, including identifying and prioritizing key accounts, understanding customer needs, identifying other key stakeholders in the account, and crafting tailored solutions to achieve targeted performance. Additionally, participants will learn how to leverage data and technology to enhance account management and drive performance. NextPlan has successfully conducted this workshop for various pharma, MedTech, and non-pharma companies.

  • PROGRAM BENEFIT
  • WHO WILL BENEFIT
  • PROGRAM METHODOLOGY

Participants will gain strategic insights and a comprehensive understanding of Key Account Management principles and best practices:

  • Generate Customer-Centric Sales Plans: Apply tools like From-To Scenario Planning and GAPMAP to generate business situation-specific sales plans.
  • Key Account Profiling, Segmentation, and Targeting: The 9-box customer segmentation grid will assist participants in creating key account-specific sales strategies. The guiding principle here is that each key account is a business opportunity.
  • Data-Driven Insights: Learn data analytics skills through an internal data case study approach.
  • Relationship Building: Learn techniques to foster and strengthen relationships with key stakeholders.
  • Tailored Solutions: Acquire skills to create and implement solutions that address the specific needs of various stakeholders.
  • Post-Program Project: Each participant is given a project based on their business situation.

  • Key Account Managers, Managers of the Key Account Management team, and Business Development Managers.

This two-day workshop employs a blend of interactive sessions, case studies, role plays, and group discussions. This approach facilitates the understanding of theoretical concepts and their application to practical situations.

For More Details: Please write to us at: [email protected] Or WhatsApp – 7021437484.