The Brand Health Diagnostic lab plays a crucial role in identifying specific problems and conducting root cause analysis. Through this process, businesses gain clarity and direction toward effective solutions. Our team of experts at NextPlan runs the Brand Health Diagnostic lab, providing an outside perspective on problems and insights into industry best practices.
- PROGRAM BENEFIT
- WHO WILL BENEFIT
- PROGRAM METHODOLOGY
The Brand Health Diagnostic focuses on specific problem identification for brands undergoing diagnosis. These identified problems serve as a foundation for actionable solutions, ultimately leading to a changed performance trajectory. The experience gathered and documented by the NextPlan Expert team significantly benefits the brand, as they have guided numerous brands through various problem-solving processes. Common issues may include market definition, missing or poor customer insights, incorrect differentiation strategies, inappropriate customer selection, targeting and positioning challenges, portfolio prioritization, and translation gaps between plans and implementation. The diagnostic lab output typically consists of 4-6 identified problems along with directional solutions.
Commercial leadership teams, marketing teams, sales teams, and commercial excellence teams stand to gain valuable insights from this program.
Our workshops blend online and offline sessions, focusing on a particular brand. These sessions involve commercial, marketing, sales, medico marketing, and commercial excellence teams. The final output is typically provided over a 60-day period.
For More Details: Please write to us at: [email protected] Or WhatsApp- 7021437484.
