The ATP workshop utilizes the globally trusted framework developed by Innovara Inc. for healthcare media and brand tactics planning. It focuses on the effective utilization of digital and social media for medico marketing promotion and overall improvement in marketing effectiveness. This approach has been successfully implemented in over 40 countries, including India, across multiple brands. It is particularly well-suited as a follow-up to the Marketing Planning In Action (MPIA) workshop, forming part of a continuous learning journey.
- PROGRAM BENEFIT
- WHO WILL BENEFIT
- PROGRAM METHODOLOGY
The ATP workshop provides effective marketing training, product manager training, brand marketing training, and media and tactics planning training. It also incorporates several case studies and guidelines for using digital and social media in the healthcare segment. This workshop offers a valuable opportunity for marketing, sales leadership, medical, commercial excellence, and digital marketing teams to collaborate on four important brands within the organization. During the workshop, detailed media plans and tactics are developed or existing media plans are reviewed and refined, with an emphasis on implementing these tactics in the marketplace. Facilitators provide valuable insights applicable to other brands as well.
Marketing and product management teams, sales leadership teams, and marketing/commercial excellence teams can significantly benefit from this workshop. Both new and experienced team members will find value in the methodology used for marketing training.
The preferred approach is a three-day residential workshop. However, we also offer an online mode with multiple shorter sessions (3-4 hours each) spread over 1.5 months. Our experiential learning approach combines facilitator presentations, case study discussions, participant group work, and presentations.
For More Details: Please write to us at: [email protected] Or WhatsApp- 7021437484.
