The MPIA-1 workshop utilizes the globally trusted framework developed by Innovara Inc. for brand planning and marketing training. This proven approach has been successfully implemented in over 40 countries, including India, with multiple clients. More than 200 brands have experienced positive impacts through these workshops.
- PROGRAM BENEFIT
- WHO WILL BENEFIT
- PROGRAM METHODOLOGY
The MPIA-1 workshop offers effective marketing training, product manager training, brand marketing training, and brand planning training. It provides a unique opportunity for marketing, sales leadership, medical, and commercial excellence teams to collaborate and prepare brand plans for four important brands within the organization. Additionally, brand plans developed during this workshop are well-thought-out, data-driven, and discussed among team members. Valuable insights from facilitators can be applied to other brands as well.
Marketing and product management teams, sales leadership teams, and marketing/commercial excellence teams can significantly benefit from this workshop. Both new and experienced team members will find value in the methodology used for marketing training.
The preferred approach is a three-day residential workshop. However, we also offer an online mode with multiple shorter sessions (3-4 hours each) spread over 1.5 months. Our experiential learning approach combines facilitator presentations, case study discussions, participant group work, and presentations.
Additionally, brands and clients have seen positive outcomes by investing an additional day to review final brand plans approximately 30 days after the workshop.
For More Details: Please write to us at: [email protected] Or WhatsApp- 7021437484.
